Hi there, I'm Michal
UX/UI Designer

Introduction

Nice to meet you! Let’s do something fresh.

Introduction

If you've ever struggled with…

Introduction

Finding out your customers' needs. Defining bullet-proof user flow. Checking the key points for better conversions. Whether to modify something or start fresh.
You're at the right place 😉

Introduction

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What will we design together? This is what I love to do.

Wireframes

For clarity & efficient user experience.

Web Redesigns & Audits

Just a few changes for better conversions.

Styleguides

Consistent work with UI.

The user is better oriented in the integrated design and more easily reaches his goal.

Infographics

To liven up newsletters and blog articles.

With vector style images & illustrations.

Web development

For small business.

You get the website with administration and adaptation for responsive behaviour.

Why me and what to expect? Some of my benefits.

Quality over quantity for more satisfying and effective UX.

Creativity & innovation by keeping an eye on current trends all over.

Independence and meaningful communication full of responsibility.

Just like these, you can trust me in the long run too.

If we match. The most likely course that can follow.

Current state analysis Direction definition Verification of hypotheses Design processing Application of changes Testing and new iteration
Small things? I can easily solve them in a few days ⚡ For larger projects, you better contact me.
Hourly price – $39 / 900 Kč 💰 (However, we can negotiate with regard to the Price-Scope-Term ratio 🤝)

Case Study

89% increase in mobile conversions? 👀
No problem! Unlock your full potential too.

Imagine that your website hasn’t reflected your market position for some time. Then, after a bit of work, you’ll not only get a new design but also boost your conversions by 44% and increase user time on site by 36%.

🏅 This redesign also earned 3rd place in UX of the Year 2022 (↗ webtop100).

My work history. Over 12 years of experience in e-commerce.

2020–present

UX/UI designer & Illustrator as a freelancer for long run cooperation.

2017–present

UX/UI Designer; Project Lead at the largest CZ photobank – Rajce.net

2010–2017

Frontend Developer for marketing company – Shockworks s.r.o.

Last projects. Made alone or better together.

sportega.cz axxioffice.cz kakaova-mise.cz optika-richter.cz isetos.cz favourstore.cz irori.cz frazpet.cz rajce.net samovar-brno.cz mojedino.cz

More about me

Michal Horáček (me)

Let’s stay in tune with ourselves. I believe that only then we can focus on quality, the right context, true minimalism and low-key approach.

If you like it, let’s keep in touch!

Contacts Available

write@michalhoracek.me
or call 10-18 (CET) (+420) 733 369 393

89% increase in conversion rate thanks to the redesign.

By simple and elegant look based on the design of the products, good presentation of emotion from products and user convenience by pre-selected accessories, detailed filtering and expert advisor…

Redesign Responsive CRO

Target

New design for conversion grow

Enhance conversions with a modern design, facilitate accessory purchases and provide user-friendly content for all customers, even those new to our products.

Strategy

To satisfy experienced users even as Apple newcomers.

Simplifying the content. Emphasized community engagement. Linked to a YouTube channel and blog posts. Added contact to reach a product specialist.

Result

Rocket growth conversion ratio.

Primary goal has been to engage and assist visitors acquired making informed purchases. Our results show progress and it definitely doesn’t end here.

44%

Increasing the conversion rate in total

89%

The conversion rate on mobile devices

36%

Increase in average time spent on page

Team

Thanks for cooperation.

A big thanks to everyone from the OxyShop and iSetos teams, not only for their analytical and strategic expertise but also for their contributions throughout the entire process and for giving me the opportunity to participate in the UX aspect of this fantastic project, which concluded beautifully with both visuals and web development.

Great numbers led by an increased conversion rate are proof of a job well done.

+ +

= 🚀

Nice, I want that too

What will we design together? This is what I love to do.

For clarity & efficient user experience.

Just a few changes for better conversions.

Consistent work with UI.

To liven up newsletters and blog articles.

For small business.

Why me and what to expect? Some of my benefits.

Quality over quantity for more satisfying and effective UX.

Creativity & innovation by keeping an eye on current trends all over.

Independence and meaningful communication full of responsibility.

Just like these, you can trust me in the long run too.

If we match. The most likely course that can follow.

89% increase in mobile conversions? 👀 No problem! Unlock your full potential too.

My work history. Over 12 years of experience in e-commerce.

2020–present

2017–present

2010–2017

Last projects. Made alone or better together.

More about me

89% increase in conversion rate thanks to the redesign.

New design for conversion grow

To satisfy experienced users even as Apple newcomers.

Rocket growth conversion ratio.

Thanks for cooperation.

89% increase in mobile conversions? 👀
No problem! Unlock your full potential too.